Brianna West
Bringing Creativity to Life

DESIGNER LOOKS - BY VALUE CITY FURNITURE
Environmental Graphic Design
We brought our client's vision to life through an immersive, distinctive
brand experience tailored for their high-end furniture sub-brand.
We focused on five key objectives, developed around the target consumer: Celebrate the Everyday, Freedom to Play, Style Advocate, Expected Quality, Inspired Journey. Designed specifically with the 'Trend Seeker' in mind, this store offers a space in which they can envision their dream home, made possible by Designer Looks. Compelling style studios punctuated with trend stories, encourage engagement and play while positioning Designer Looks as a credible Design Influencer delivering on the brand promise – Designer Looks for Less.
Date: 2022-2023
Client: Value City Furniture
Role: Graphic Designer
Programs: Adobe Illustrator, Photoshop, InDesign