Brianna
West

Located in the outskirts of Nashville, Tennessee, Wildwood Lodge is a luxurious boutique hotel situated on 30 acres of both open land and wooded areas. Wildwood Lodge has a unique style of southern charm, where rustic farm meets modern elegance.

The branding shows the luxurious side of the south, but doesn’t disregard the outdoorsy, natural elements. In summary, the overall concept is a blend of fancy luxury and grungy outdoors.

 

The navy blue, gold and charcoal gray color palette creates a sophisticated look. While the design elements, such as antlers and horns in the primary and secondary logos, present a rustic and outdoorsy style. A lot of items have suitable textures, like the leather menu and note pad, and canvas paper menu and lookbook. The upper-case serif typography is an additional element that portrays a high-end style. The goal of this project was to create a luxurious boutique hotel identity program which appeals to the target audience. In addition, it should make people eager and excited to stay at the hotel.

 

Wildwood features plenty of outdoor attractions such as a fountain, fishing ponds, a petting barn with live animals,

a moonshine and wine barn for daily tastings and a party barn for live concerts and line dancing. Not to mention the breathtaking views and upscale dining, making it perfect for weddings, romantic getaways, bachelor and bachelorette parties and even family vacations. This is the perfect spot for either a relaxing getaway or a thrilling vacation.