Brianna
West

Mori Asian Cuisine is an upscale restaurant that serves Chinese, Japanese and Korean food. Not only are they known for their great food, but also their role in the protection of endangered animals in China. This is unique because Asian countries often have a different view on animals than we do here in the United States. Additionally, they raise awareness and show support for endangered species. One specific endangered species that is highlighted in the cookbook are White-headed Langurs, along with Musk Deer, Elephants and various kinds of Tigers. Mori is also a huge supporter of local and national animal-related charities. Animal Rights Hawaii is a local non-profit that they partner with often.

Inspired by the habitat where these animals live, the style of the restaurant is a jungle, which shows off the natural elements of these animals’ environments. The style is also inspired by Japanese and Chinese art with the calligraphy style. The patterns are all made with this same thin calligraphic brush stroke. They are the same color as each background but a different tint, so that they’re visible, but very subtle. The color palette includes red, teal, cream, yellow and gray. Red is a significant color in Asian culture. All of the colors work well together because of their contrast with one another and the way they pop. Additionally, the restaurant was named Mori because it means forest in Japanese. The goal of this project is to attract a specific audience of animal lovers and foodies and encourage them to dine at Mori.