Brianna
West

Nature’s Best Travel Guide is a paper sample booklet for French Paper Company’s pop-tone paper line. The booklet consists of a narrative that describes human’s negative effects on the earth. Some human-caused environmental issues that are included are deforestation, avoidable wildfires, oil spills, pollution and littering. The two main goals of this booklet are one, showcasing the various colors of the pop-tone paper line and two, telling a meaningful, compelling story at the same time. The environmental issues that are highlighted in the narrative are also shown visually, with the different colored paper, as they are destroying some of the most popular and most-visited locations in the U.S.

 

The style is inspired by 1970s vintage posters, with flat vector artwork and grungy, aged textures. The pages are very colorful, showing off the beautiful landscapes, but have a contrasting dark element showing destruction, which represents the concept as well. All of the images on each spread are made of flat, simple shapes with a solid fill and no outlines. The texture is layered on top of the shapes to produce an old style and adds a destoryed look. Some of the visual elements showing destruction are houses and other buildings taking over Glacier National Park, oil spills in Death Valley and trash scattered on the Hawaii National Volcano.