Brianna
West

In today’s society, the expectations of many employees are unrealistic and unfair. Employees tend to feel threatened by employers in that they must be perfect in order to maintain their current job or get a new job. This causes damage to employees’ mindsets and even mental health. It also creates a toxic work culture. Overall, a toxic work environment only has negative consequences for both, the employee and employer.

The Modern District is a positive and encouraging working community. Not only is this a happy place to work, but it is also a new lifestyle. The Modern District is a shared space for various existing companies. The building showcases multiple open, communal spaces, all of which are positive, fun, friendly and inviting. The businesses involved are small and privately-owned and operated, which also produces a community feeling. 

The goal of this project was to create an identity system for this working community, which is focused on creating a positive and enjoyable workspace. The bright color palette gives off a vibrant look, which can be portrayed as positive, inviting and lively, all of which describe the company. The typography is a modern-looking sans serif which also correlates to the company’s style and tone. The goal was to create a modern and fresh look, to go with the fresh and innovative idea of the company.